Videos stand out so much better on web site, social media and shopping channels. It provides a prospect/customer with a quick overview of a product or services without overwhelming them with rows and rows of text.
In less than thirty seconds, your future customers can get all the information they need to make an informed decision about your business through a short, interesting and visually-appealing video.
A proactive strategy for your video-marketing activities is all part of the digital marketing mix to help you maximize your customers reach.
Read some statistics:-
- 65% of viewers watch more than 3/4 of a video
- 78% of people watch online videos every week
- 55% of people watch online videos every day
- 59% of business owners agree that watching videos is better than reading text
- 93% of marketers use video for branding, sales and communication
Digital marketers believe videos are really effective for building Brand Awareness, Lead Generation and Online Engagement
By using the word ‘Video’ in the emails subject line has been known to boost the open rate by 19%
Web sites that use video have an average increase of 2 minutes dwell time to those that don’t which can make a huge difference between a sale or not.